John Dwyer (JD) is known globally as
“The King Of Customer-Attraction Contests”.
Whether it’s fast-food chains like KFC or gigantic media
companies like Rupert Murdoch’s News Ltd, JD is the guy they call upon for contest expertise.
He has an invaluable unique skill at designing such contests that deliver RESULTS – be it scratch bingos, million-dollar sweepstakes or clever reward programs.
One “phone-in” contest for a women’s magazine attracted 102,000 leads in a week.
Put simply – given his rich history of devising such contests, he knows WHAT WORKS!
And in recent years, he has crafted a social media Contest Blueprint that breaks lead-gen records.
This clever Contest Format is getting JD’s Business Owner clients between 500 & 1,000 leads per week – with daily ad spends of $20 to $40 – yep, INSANE!!
50 exclusive leads delivered every week for 4 weeks
$14 per lead — 200-lead pack = $2,800
We build the ads, landing page, and automations free
You supply the prize (your product) — we handle everything else
One entry per person → clean weekly follow-ups after Friday’s draw
100 Free Vacations included as a deal-sealing bonus
We have a travel partner who gets access to unsold hotel & resort rooms here & internationally.
The hotels are happy to forego the room tariff in the hope that the “freebie guests” might spend money on food, drinks, massages & other services.
So it’s a WIN for them & a WIN for you……oh….& of course a WIN for your customers!
With every 200-lead pack, we include 100 Free Vacation Vouchers you can use as a deal-sealing incentive when you’re dealing with your leads.
• Up to 7 nights’ accommodation (2 adults + 2 kids)
• Hand-picked 4-Star (Tripadvisor rated) hotels & resorts
• Destinations across the USA, UK, Australia, Europe, Mexico, Canada & more
• Value: up to $1,000 each — that’s up to $100,000 of perceived value in your pocket!
When you call, text, or email last week’s entrants on Monday, you might say something like:
“Hi {Name}, you didn’t win Friday’s draw—but if you get started this week, we’ll include a Free Vacation (up to 7 nights at a 4-Star hotel) as a thank-you.”
Use a voucher to incentivise a prospect to buy today or perhaps within 7 days - you choose the trigger.
• Irresistible value without discounting your price
• Creates urgency
• Works across any pricing category
(gyms, white goods, solar, outdoor living, etc.)
No catch- these are accommodation-only stays provided via our travel partner’s access to unsold room inventory.
Guests simply cover their own travel & booking fees.
It's the most impactful “Adult Happy Meal Toy” of all time!!
There’s over 100 idyllic locations globally that your customers or clients can choose from!
* Of course, Terms & Conditions Apply.
Want more volume?
This client sells aluminium fencing –
so JD cleverly ran The Ugliest Back Fence Contest on Facebook – with the prize being a $5,000 value fence makeover (which of course cost the fence supplier a tiny % of that).
Homeowners submitted a photo of their ugly back fence – & instantly “glowed in the dark” as a HOT lead for a NEW fence!
Doesn’t get much better than that – pre-qualified raging HOT prospects.
After a $702 spend on Facebook over a few days, the fencing business had 6 months’ worth of leads!
See here the massive transformation from the “old FB ad” to the “NEW ONE” created by us!
Yep……”bland” to “GRAND!”
• The target audience for the Dentist business was
“parents of children who suffered from crooked teeth”.
• So how do you get an instant database of red hot leads?
• Simple - Hold a social media contest with the prize being Invisalign invisible braces!
• And for a modest $30 a day, result is 991 leads in the first week!
Just imagine the value of that database- because any parent who entered is immediately was a hot prospect to follow up!
The “follow-up” call script would be something like:
“Unfortunately you didn’t win the prize for your child, but you obviously recognise the need for invisible braces….. so guess what, we have an incredible deal for you this week….”
Game, set and match!
Incredibly HOT LEADS delivered on a silver platter!!
Doesn’t get any better (or easier!) than this!!
For this Pool Slide company, our Facebook Contest Blueprint Resulted In 1,600 HOT Leads In Just Weeks!
The Facebook ad promoted a contest with the prize being a Pool Slide AND a Family Vacation.
Once a draw took place, the Pool Slide company had a gazillion hot prospects to follow up, all of whom “glowed in the dark” because they had shown interest in a Pool Slide!
Conversions were easy – as the Pool Slide company offered each homeowner with not only a Special Deal on the slide – but also the FREE VACATION if they committed by Friday that week!
The company ran the FB Contest numerous times during a quarter.
Result?
1,600 hot leads in a quarter & the best trading figures in 14 years!
See here a sample ENTRY PAGE where people go after clicking the FB ad.
Rapid Medical Supplies offers a range of medical products including mobility aids (such as wheelchairs, walking aids, and scooters).
The target audience are predominantly people in their 70’s & 80’s.
The secondary target audience are people in their 40’s & 50’s who have elderly parents.
So we created a FB Contest Ad with a mobility walker as the prize.
People simply had to click the ad & then go to a Landing Page where they could enter to win.
The result was stunning, the owner of the business tells us the ad started at 10am on a Monday & by late afternoon, dozens of entries (red-hot leads) had come in.
And on that first day, 78 leads had been gained!
In the first week of the FB Contest campaign, he had over 800 leads!
And for a modest ad spend of just $40 a day – meaning the campaign was producing a flood of leads for JUST 35cents PER LEAD!
When this business is speaking to “entrants”, it’s explained that “although you didn’t win the wheelie-walker & the holiday, should you decide to buy the special offer by Friday, we’ll GIVE you the holiday as well for free!”
How’s THAT for a conversion tactic!!
The owner of this business now knows how impactful this campaign is, he’s going to run FB Contests for other products such as CPAP Masks & physio equipment.
As they say – “when something works, simply rinse & repeat!”
Step 1: We Determine Your Audience
We make sure that we’re chasing the right target.
Step 2: Use Your Product/Service As The Prize
Choose a prize only your ideal buyer would want (e.g: 12-month gym membership, Weber BBQ, air conditioning, 1 month of home cleaning, 6 months of dog food).
People enter to win what you sell—so every entry is a warm hand-raise!
One entry per person during the 4-week promotion keeps your follow-ups clean.
Step 3: We Build And Fund The Campaign (Done-For-You)
We create the Facebook/Instagram ads, landing page, and automation, run the
4-week contest, monitor/optimise daily, and pay for the ads.
You sit back & watch the weekly leads pour in!
You pay no setup fee and no media—you only pay per lead.
Step 4: Simple Pricing—Buy Leads In A 200-Pack
You purchase 200 exclusive leads at $14 per lead = $2,800 for the month.
We drip 50 leads per week (Mon–Fri) so your team can follow up fast while
prospects are still warm.
Need more than 50/week? Add another 200-lead pack and we’ll run a parallel stream.
Step 5: Weekly Formula That Drives Conversions
Fridays : we run a preliminary draw (one weekly finalist).
Mondays: your team follows up last week’s entrants—who entered just days ago.
Script idea: “You didn’t win Friday’s draw, but we’ve got a special offer this week—
and we’ll include a Free Vacation if you start now.”
Because entrants can only enter once, Week-1 prospects are ready for Week-2 follow-up, Week-2 for Week-3 follow-up, and so on—no duplicates, no confusion.
* Watch the 6 min Explainer Video near top of page if you’d like a clear description of how this works.
Step 6: Conversion Rocket-Fuel—100 Free Vacations Included
With each 200-lead pack you receive 100 Free Vacation Vouchers
(that’s 50% of lead volume) to use as a deal-sealing incentive.
• Accommodation vouchers (up to 7 nights at 4-Star hotels/resorts;
value up to $1,000).
• Issue your Vacation Vouchers on your chosen trigger: attended appointment, deposit, same-day sale or 7 days sale.
• Gives you compelling “why now” urgency—without discounting your price.
Step 7: Data Delivery & Tracking Made Easy
We email leads to you on Fridays.
Leads arrive in real time and roll up in a shared Google Sheet (by week) with contact info and your qualifier fields.
You own the audience for ongoing email/SMS nurturing (with standard unsubscribe).
DISCOVER AN EASY & POWERFUL “CUSTOMER-ATTRACTION” SYSTEM FOR YOUR BUSINESS!
DISCOVER AN EASY & POWERFUL “CUSTOMER-ATTRACTION” SYSTEM FOR YOUR BUSINESS!